Abibo
Arrtodo
Founder: Anna Hansers Rutäng
Owner: Anna Hansers Rutäng
Business idea: Abibo is an online book store that offers individual adaptation of books that exist on the market. With help from Abibo´s editor the customer can adapt books based on their own situation and needs so that they can be read both digitally and in print.
Market potential (Sweden/export): Abibo´s target group is people with visual impairment due to visual injury or age-related visual impairment, people with Swedish as a second language, and people who have difficulties with de-coding, reading speed or reading comprehension such as people with dyslexia, concentration difficulties, cognitive or similar functional impairment.
Based on this target group description, an estimated 3% of the population are assumed to have difficulties reading, or are parents to children with reading difficulties, are aware of the need and have access to technological support, and have the possibility and desire to pay for individually-adapted reading. The same potential exists outside Sweden.
Latest news/current: Contract negotiations are currently on-going, as well as integration and development of Abibo, with a goal of launching Abibo version 1 during June 2018.
Actively seeking investment? My target is to launch Abibo version 1 before I take any shareholders into the company. But nothing is set in stone so I welcome suggestions from interested parties already now.